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Propensity modelling

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Propensity modelling is a statistical technique used to predict the likelihood of an event occurring. It is commonly used in marketing and advertising to identify potential customers for a product or service.


The technique involves building a model that uses historical data to identify patterns and relationships between different variables. This information is then used to make predictions about future events.


Propensity modelling can be used to predict a wide range of events, such as the likelihood of a customer making a purchase, signing up for a service, or clicking on an ad. The predictions made by the model are based on the data that was used to create it.


Our service includes:


- A comprehensive analysis of your data

- Identification of the most important variables

-Development of a customized model

- Implementation of the model

- Prediction of future events

-Evaluation of the model's performance

-Continuous improvement of the model over time


Our team of experts will work with you to understand your data and business needs. We will then develop a customized model that is tailored to your specific requirements.


The model will be implemented and used to make predictions about future events. We will evaluate the performance of the model and make changes as necessary to ensure that it continues to meet your needs.


If you are trying to discover a way to improve your marketing and advertising campaigns, or if you want to better understand your customers, contact us today to find out more about our propensity modelling service.