This agreement applies as between you, the User of this Web Site and Metric Central, the owner(s) of this Web Site. Your agreement to comply with and be bound by these Terms and Conditions and Privacy Statement is deemed to occur upon your first use of the Web Site. If you do not agree to be bound by these Terms and Conditions and Privacy Statement, you should stop using the Web Site immediately.
No part of this Web Site is intended to constitute a contractual offer capable of acceptance. Your order constitutes a contractual offer and our acceptance of that offer is deemed to occur upon our sending a dispatch email to you indicating that your order has been fulfilled and is available for download.
- Definitions and Interpretation
In this Agreement the following terms shall have the following meanings:
“Account” means collectively the personal information, Payment Information and credentials used by Users to access Paid Content and / or any communications System on the Web Site;
“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
“Metric Central” means Metric Central Limited, registered number 11973655, a company duly registered under the laws of England and whose registered office is at Warwick Innovation Centre, Gallows Hill, Warwick, Warwickshire, England, CV34 6UW;
“Service” means collectively any online facilities, tools, services or information that Metric Central makes available through the Web Site either now or in the future;
“Services” means the services available to you through this Web Site, specifically the supply of data and data services
“Payment Information” means any details required for the purchase of Services from this Web Site. This includes, but is not limited to, credit / debit card numbers, bank account numbers and sort codes;
“Purchase Information” means collectively any orders, invoices, receipts or similar that may be in hard copy or electronic form;
“Premises” Means our place(s) of business located at Warwick Innovation Centre, Gallows Hill, Warwick, Warwickshire, England, CV34 6UW;
“User” / “Users” means any third party that accesses the Web Site and is not employed by Metric Central and acting in the course of their employment; and
“Web Site” means the website that you are currently using and any derivatives there from.
- Business Customers
These Terms and Conditions apply to business customers only.
2.1 Subject to the exceptions in Clause 4 of these Terms and Conditions, all Content included on the Web Site, unless uploaded by Users, including, but not limited to, text, graphics, logos, icons, images, sound clips, video clips, data compilations, page layout, underlying code and software is the property of Metric Central, our affiliates or other relevant third parties. By continuing to use the Web Site you acknowledge that such material is protected by applicable United Kingdom and International intellectual property and other laws.
2.2 Subject to Clause 5 you may not reproduce, copy, distribute, store or in any other fashion re-use material from the Web Site unless otherwise indicated on the Web Site or unless given express written permission to do so by Metric Central.
- Third-Party Intellectual Property
3.1 Unless otherwise expressly indicated, all Intellectual Property rights including, but not limited to, Copyright and Trademarks, in product images and descriptions belong to the manufacturers or distributors of such products as may be applicable.
3.2 Subject to Clause 6 you may not reproduce, copy, distribute, store or in any other fashion re-use such material unless otherwise indicated on the Web Site or unless given express
- Fair Use of Intellectual Property
Material from the Web Site may be re-used without written permission where any of the exceptions detailed in Chapter III of the Copyright Designs and Patents Act 1988 apply.
- Links to Other Web Sites
This Web Site may contain links to other sites. Unless expressly stated, these sites are not under the control of Metric Central or that of our affiliates. We assume no responsibility for the content of such web sites and disclaim liability for any and all forms of loss or damage arising out of the use of them. The inclusion of a link to another site on this Web Site does not imply any endorsement of the sites themselves or of those in control of them.
- Links to this Web Site
Those wishing to place a link to this Web Site on other sites may do so only to the home page of the site without prior permission. Deep linking (i.e. links to specific pages within the site) requires the express permission of Metric Central. To find out more please contact us by email on firstname.lastname@example.org telephone 01926 757100 or write to METRIC CENTRAL LTD, Warwick Innovation Centre, Gallows Hill, Warwick, Warwickshire, England, CV34 6UW.
- Use of Communications Facilities
7.1 When using the enquiry form or any other System on the Web Site you should do so in accordance with the following rules:
7.1.1 You must not use obscene or vulgar language;
7.1.2 You must not submit Content that is unlawful or otherwise objectionable. This includes, but is not limited to, Content that is abusive, threatening, harassing, defamatory, ageist, sexist or racist;
7.1.3 You must not submit Content that is intended to promote or incite violence;
7.1.4 It is advised that submissions are made using the English language as we may be unable to respond to enquiries submitted in any other language;
7.1.6 You must not impersonate other people, particularly employees and representatives of Metric Central or our affiliates; and
7.1.7 You must not use our System for unauthorised mass-communication such as “spam” or “junk mail”.
7.2 You acknowledge that Metric Central reserves the right to monitor any and all communications made to us or using our System.
- Privacy Statement
Metric Central is committed to protecting the privacy and security of your personal information. This privacy statement describes how we collect use and store personal information about you during and after your business relationship with us, in accordance with the General Data Protection Regulation (GDPR).
We may update this notice at any time.
It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.
DATA PROTECTION PRINCIPLES
We will comply with data protection law. This says that the personal information we hold about you must be:
- Used lawfully, fairly and in a transparent way.
- Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
- Relevant to the purposes we have told you about and limited only to those purposes.
- Accurate and kept up to date.
- Kept only as long as necessary for the purposes we have told you about.
- Kept securely.
THE KIND OF INFORMATION WE HOLD ABOUT YOU
Personal data, or personal information, means any information about an individual from which that person can be identified, whether directly or indirectly. It does not include data where the identity has been removed (anonymous data).
There are also “special categories” of sensitive personal data which require a higher level of protection.
We may collect, store, and use the following categories of personal information about you:
- Personal contact details such as name, title, address, telephone numbers, personal/business email addresses and IP address.
- Payment card information when you purchase our products or services. Payment by card is processed by our third-party processors which Stripe for payment via our sales office.
- Information about your use of our information and communications systems.
HOW YOUR PERSONAL INFORMATION IS COLLECTED
We typically collect personal information about you through the web browser, cookies, web forms and login page. We collect additional information from third parties including data providers.
HOW WE WILL USE INFORMATION ABOUT YOU
We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:
- Where we need to perform the contract we have entered into with you.
- Where we need to process the orders that you have placed with us
- Where we need to administer your account with us.
- Where we seek your views on the products and services that we provide.
- Where we need to notify you of changes to our products and services.
- Where we send you information about other products or services that you have specifically requested from us.
- Where we need to comply with a legal or regulatory obligation.
- We may need to process a job application or respond to an enquiry about a possible job with us.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
We may also use your personal information in the following situations, which are likely to be rare:
- Where we need to protect your interests (or someone else’s interests).
- Where it is needed in the public interest or for official purposes.
SITUATIONS IN WHICH WE WILL USE YOUR PERSONAL INFORMATION
We need all the categories of information detailed in the list above primarily to allow us to perform our contract with you and to enable us to comply with legal and regulatory obligations. In some cases we may use your personal information to pursue legitimate interests of our own, provided your interests and fundamental rights do not override those interests. The situations in which we will process your personal information are listed below.
- Administering the contract we have entered into with you and providing our products and services to you
- Business management and planning, including accounting and auditing.
- Making arrangements for the termination of our contracting relationship.
- Dealing with legal disputes involving you, or any disputes that may arise under the contract that we have with you or the way in which we provide our products and services to you.
- To prevent fraud
- To ensure network and information security, including preventing unauthorised access to our computer and electronic communications systems and preventing malicious software distribution.
- To conduct data analytics studies to review and better understand customer engagement, retention and attrition rates.
Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.
IF YOU FAIL TO PROVIDE PERSONAL INFORMATION
If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as providing you with our services or guarantees), or we may be prevented from complying with our legal obligations (such as financial and tax reporting and insurance maintenance).
CHOICES YOU HAVE WITH YOUR PERSONAL INFORMATION
With the exception of non-corporate emails, we will be using legitimate interest as our legal basis of processing your data. You have a right to object to this at any time, by contacting us directly, or by unsubscribing to the last email you receive. For email marketing to all non-corporate organisations (Sole Traders / Partnerships), we require consent to satisfy the legal basis of processing. This can be withdrawn at any time by contacting us directly or updating your preferences on the last communication you received from us.
For our non-corporate clients we will seek to obtain your prior consent to any marketing communications by providing you with a tick box for you to tick to confirm and agree to being contacted by us for any marketing communications by email. This “opt-in” requirement applies to both existing and new non-corporate customers.
On each email, you will be given an option to opt-out of such marketing communications and if you select to opt-out we will cease to provide further marketing communications to you.
CHANGE OF PURPOSE
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you in writing and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
HOW WE USE SENSITIVE PERSONAL INFORMATION
“Special categories” of sensitive personal information require higher levels of protection. We need to have further justification for collecting, storing and using this type of personal information.
We may process special categories of personal information in the following circumstances:
- In limited circumstances, with your explicit written consent.
- Where we need to carry out our legal obligations and in line with our Data Protection policy.
- Where it is needed in the public interest and in line with our Data Protection policy.
Less commonly, we may process this type of information where it is needed in relation to legal claims or where it is needed to protect your interests (or someone else’s interests) and you are not capable of giving your consent, or where you have already made the information public.
DO WE NEED YOUR CONSENT?
We do not need your consent if we use special categories of your personal information in accordance with our written policy to carry out our legal obligations or exercise specific rights when providing contracted services/products to you. In limited circumstances, we may approach you for your written consent to allow us to process sensitive data. If we do so, we will provide you with full details of the information that we would like and the reason we need it, so that you can carefully consider whether you wish to consent. You should be aware that it is not a condition of your contract with us that you agree to any request for consent from us.
It is possible to switch off cookies by setting your browser preferences. Find more information on how to switch off cookies on your computer here. Turning cookies off may result in a loss of functionality when using our website.
We may have to share your data with third parties (listed out in the next section), including third-party service providers. We require third parties to respect the security of your data and to treat it in accordance with the law and we will have a contract in place with each of these third parties to ensure the protection of your personal information.
Why might you share my personal information with third parties?
We may share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.
Which third-party service providers process my personal information?
“Third parties” includes third-party service providers (including contractors and designated agents). The following activities are carried out by third-party service providers: payroll, pension administration, IT services, marketing webpages, online chat.
How secure is my information with third-party service providers
All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies and this is supported by a contractual agreement with clear obligations on the third parties. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our written instructions.
What about other third parties?
We may share your personal information with other third parties, for example in the context of the possible sale or restructuring of the business. We may also need to share your personal information with a regulator or to otherwise comply with the law.
We have put in place appropriate technical and security measures to protect the security of your personal information. Details of these measures are available upon request. Third parties will only process your personal information on our written instructions and where they have agreed to treat the information confidentially and to keep it secure as part of their contractual arrangement with us.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, workers, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality. Details of these measures are available upon request.
We have put in place appropriate technical and organisational measures and procedures to ensure the security and integrity of any personal data and to enable us to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
How long will you use my information for?
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available in our retention policy and are available upon request. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. Once you are no longer a customer of the company we will retain and securely destroy your personal information in accordance with our data retention policy or current applicable laws and regulations.
BUSINESS CONTACT INFORMATION
Metric Central provides a range of business to business data products and services to help companies increase their sales and improve business performance.
The Metric Central Megabase is a unique database of over 3 million UK businesses that has been developed by Metric Central to help clients achieve their marketing objectives.
The information we licence is for marketing purposes and includes company name, company postal address, company telephone number, domain name, and business contact information such as name, job title and email address. We do not licence any information in relation to an individual’s race or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sexual orientation, genetic or biometric data.
We do not obtain personal data from the data our customers supply to us in order to provide them with a service. Data that our customers have provided for us to provide a service to them is processed under our data processing agreements, details of which can be obtained from our Data Protection Officer.
Who do we share this information with?
The information stored in the Metric Central Megabase which may include personal data is shared with the following organisations:
- Customers – businesses and organisations with whom we enter into agreements to licence or access our data. Our customers enter into agreements or licences with us because they wish to carry out direct marketing.
- Resellers – we licence information to authorised resellers and third party businesses for reselling.
We may also disclose personal data as required or appropriate in order to protect our business operations or legal rights, or to a court, tribunal administrative authority law enforcement agencies, regulatory authorities or government agencies.
Personal data is stored for varying lengths of time depending on the nature and purpose for which it was collected. We store personal data in line with any applicable statutory minimum periods, and then review it periodically (usually annually) to ensure it is still necessary to be retained for the purpose for which it was collected. Where there is a statutory maximum for which data can be retained, such as County Court Judgements, we will delete accordingly on expiration.
Grounds of Processing
In technical legal terms we process personal data under the ground of “legitimate interest”. Metric Central’s legitimate business interest is the supply of business to business data to client organisations to enable them to conduct direct marketing activities to UK decision-makers to develop their businesses.
Data Subject Rights
You have the right to request from us confirmation of whether we are processing your personal data, and if so, access to that information.
Under certain circumstances, by law, you have the right to:
- Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
- Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
- Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
- Request the transfer of your personal information to another party
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data or request that we transfer a copy of your personal information to another party, please contact the Data Protection Officer on email@example.com. Please allow for up to 28 days for a response.
No fee usually required
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
What we may need from you
We may need to request specific information from you, such as a certified copy of your passport, to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
Right to complain
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
DATA PROTECTION OFFICER
We have appointed a Data Protection Officer to oversee compliance with this privacy notice. If you have any questions about this privacy notice or how we handle your personal information, please contact the Data Protection Officer by emailing firstname.lastname@example.org.
CHANGES TO THIS PRIVACY NOTICE
We reserve the right to update this privacy notice at any time. We therefore advise you to check this notice on a regular basis, or if requested we will send you a copy.
Reviewed September 2021