What is GDPR and PECR?
What is GDPR?
GDPR came into effect across EU countries (including the UK) in May 2018. It:
- Regulates the processing and handling of personal data by businesses
- Gives individuals the right to know how their data has been processed
- Gives individuals the right to prevent their data being processed
GPDR is different to the ePrivacy Directive where businesses must get consent to put cookies on people's computers.
GDPR will still apply to Britain after the Brexit transition period ends on 31 December 2020.
GPDR is in place to protect individual citizens, with the EU stating: "(GDPR) will increase the protection of people's private life and open up new opportunities for business."
What is PECR?
While GDPR is involved with the processing and handling of data, PECR is in place to define the way businesses can reach out to customers by email.
It makes clear distinctions between business-to-business (B2B) and business-to-customer (B2C) communications.
Please bear in mind Metric Central is only involved with B2B data.
We go into more detail about PECR and how it impacts our business databases below.
Please note PECR will be replaced with a new ePrivacy regulation shortly. We will update this page in line with the new regulation when it comes into effect.