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What is conversational marketing?

What is conversational marketing?

What is conversational marketing, and why is it something that you should be using?

When it comes to marketing a business, there are lots of different methods and approaches that you will need to get to grips with. You cannot simply take one of these approaches and go with it alone; to maximise the results that you see from your marketing efforts, you need to make sure that you try out as many as you can. 

For this blog post, we are going to look at conversational marketing. But, what is it, and why is it something that you should be using? 

What is conversational marketing?

The idea of conversational marketing is that it uses dialogue to drive your marketing efforts. It is a real-time approach focused on engaging any visitors you have to your website or social media profiles and moving them through the buying journey as quickly as possible.

That said, whilst speed is essential for conversational marketing, so is the authenticity of the process too. You want to be able to build a relationship with customers to feel the benefit of your efforts. 

Other ways to collect data and ask customers to engage with your business can take time, which means you can lose potential customers. In contrast, during conversational marketing, it is much easier for them to engage, leading to conversions. 

How does conversational marketing work?

Want to try out this different marketing approach? Here are the basics of what you need to know about conversational marketing and how it can work for you. 

The first way it works is to engage with your leads with chat rather than present them with forms. Of course, it is impossible to have someone operating a live chat app on your website all of the time (unless you want to pay out to invest in this); however, technology is on your side. 

Intelligent chatbots are the best alternative, ensuring that conversational marketing works for your business, no matter when in the day it is.

Another approach is to send targeted messages that will be most focused on those customers who are waiting to make a purchase. You can set this up on your pricing page, assist them, and encourage them to hit buy (or get in touch with you to learn more about your offer). These targeted messages can also be focused on repeat visitors, which allows you to reach out to those who have nearly made a purchase and encourage them to take the next step.

You might not think that chatbots are something that you want to invest in; they may feel fake, and they will not benefit your business. But, we can promise you that chatbots and the conversational marketing approach that they can help you develop will be hugely worthwhile to your business. Not only right now but in the future too. 

 

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