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Once you have built up your marketing database, you just can’t sit back and wait for the opportunities to roll in. It’s essential to keep it your marketing database as up to date as possible.
Contact data can decay at a staggering rate of 40% a year, meaning that if you don’t refresh your database on a regular basis, you run the risk of contacting someone who has left the business or sending emails to organisations that no longer exist. This not only wastes your sales and marketing teams time, but could also result in unwanted negative publicity for your business. After all, if someone gets your contact details wrong… what else are they likely to get wrong too?
It is also critical to keep your database as compliant as possible, in order to stay in line with regulations including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). Not adhering to these regulations could result in a massive fine for your business.
Manually cleansing your customer relationship management (CRM) system can be a full-time role in itself, but here at Metric Central, we are here to help.
We provide a free database audit that will help identify any issues with the contacts in your marketing database and ensure that you get the best possible return on investment.
How do we do it? We check your data against our ‘Megabase’ of British businesses which is updated with over 700,000 changes each month and offer you tips and advice about how you can amend your marketing database to get the most out of it.
We take our data from a range of high-quality, reputable databases including Dun & Bradstreet, Experian and the Telephone Preference Service and combine this with several decades of sales and marketing experience to ensure a detailed audit that will help you get your database on track.
So, what do you get with our free audit? Allow us to explain…
Businesses are free to register with the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) at any time. Companies that register have elected not to receive sales and marketing telephone calls, and businesses that breach these guidelines could be fined up to a staggering £500,000.
So what does this mean for you? It means that it is crucial to verify the data you hold in your database against the TPS and CTPS every 28 days as a bare minimum. In our free audit, we will review your current telephone numbers against our database to identify which numbers you should no longer contact, and which numbers you can call with complete confidence.
If a company has gone out of business, not only is it a waste of money and time trying to advertise to them, but it also can make your business come across as unprofessional.
Our audit will review your list of businesses against our Business Suppression File (BSF), highlighting those companies (or ‘Goneaways’) that are now obsolete, helping your marketing become more targeted and efficient.
When you have a large number of records in your marketing database, the chances of some of them being duplicates will be extremely high. After all, you don’t want to run the risk of two different salespeople contacting the same company.
Our Duplication Analysis will flag any potentially repeated records, allowing you to review and remove them, ensuring a pared-down and much tidier database going forward.
Some of the contacts in your marketing database will be more receptive to your product or service than others.
We can append additional details to your marketing records including turnover, number of employees, premises type and standard industrial classification (SIC). This means that you can begin to prioritise reaching out to the organisations that are more likely to buy from you, making your sales and marketing efforts more efficient than ever before.
Here at Metric Central, we have several years of experience helping companies across a wide range of different industries achieve growth, and over time we have developed an intimate knowledge of what works and what doesn’t. We’d love to share this information with you in order to help your business grow.
Contact Metric Central today to arrange your free, no-obligation audit and see how we can help you ensure that you are on track to contact the right people, from the right companies, at the right time.