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Embrace the power of cold calling

Embrace the power of cold calling

We all know that cold calling is not the most fun thing you have to do when marketing your business. Reaching out to potential customers, even though they haven’t shown any interest in what you do, is enough to put the fear into any salesperson. 

Despite the often strong dislike for cold calling, we tell you that there is real power in this marketing approach. You have to find a way to recognise it and use it to your advantage. 

To help you feel more positive about cold calling, we have put together some of the main things to keep in mind when it comes to its true power. 

Don’t be afraid of being rejected

Being rejected by your hoped-for customer is one of the most significant fear factors of cold calling; after all, no one likes being rejected. However, the truth is that it is essential to embrace this possible rejection and not be afraid of it. 

There are several ways to do this. You can try to turn around the rejection into a question of what it is that made them say no. You could also try to find the humour in your rejections by sharing them with the rest of your sales team, finding who had the most inventive way of saying no. 

One final point to consider is that it is part and parcel of the process to have someone say no. Don’t take it personally, and remember that you will get a yes at some point. 

Change things up when needed

Many sales teams will use a script to make cold calling easier to manage. However, even the best-written scripts can have issues. If you find that your sales team is getting stuck on specific points in their script during the cold calling process, ask yourself why this is? 

There is a good chance that there is something wrong with that part of the process, which means that you need to be able to change things as and when you need to. 

Use technology

In its bare bones, cold calling is when you call a prospective client to see if they want to buy into your service or product. This, in the grand scheme of things, can’t change. However, there are ways that you can use technology to make other parts of the process, such as organising your contacts and the data that comes from these calls, that little bit easier.

This allows you to focus on the other parts of the process that you cannot use technology for.

Don’t ever waste time

You may think that cold calling is a waste of time, but the truth is that it can be made much less of a waste of time if you do it right. Try to target your cold calls as much as you can. This will help you better use your time and limit the number of rejections you face. 

Of course, it can be hard to know exactly who is likely to say yes, but if you believe that they are a viable contact and are likely to say yes to your marketing efforts, then these are a good idea to move forward with. 

Whilst we cannot take all the pain out of cold calling, what we can do for you is help you to discover the ways to try and make it easier to bear and to remind you that whilst you feel the pain, it will be worthwhile living through it in the end. 

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