What is conversational marketing, and why is it something that you should be using? When it comes to marketing a business, there are lots of different methods and approaches that you will need to get to grips with. You cannot...
Marketing is all about ensuring that your business is visible to those who need it. This means that when it comes to marketing, you will want to make sure that your efforts are as targeted as possible. It might seem...
While some businesses may decide to keep their sales local or even national, some want to spread their wings a little further afield. Expanding your business into a global market can be scary, even if you are already successful in...
We all know that cold calling is not the most fun thing you have to do when marketing your business. Reaching out to potential customers, even though they haven’t shown any interest in what you do, is enough to put...
The most important objective of any digital marketing plan is to generate fresh leads that will eventually convert into customers or clients, or both. A strong digital presence is a fantastic method to reach your target audience, but you must...
For many years now, sending out bulk emails to a wealth of contacts at once has proven to be a useful way to market your business and maximise your sales. Of course, there are many benefits of taking this approach,...
You recently audited your CRM database, and you were delighted to see that you had tens and thousands of records on file! Surely that’s a cause for celebration… isn’t it?! Unfortunately when it comes to data management, a lot of...
Your business can have the largest CRM database in the world, full of lots of comprehensive data about your prospective customers. However, if you don’t refresh it on a regular basis, this data will decay at an alarming rate. According...
You should never underestimate the power of statistics in business, and knowing your company’s market share can be a great way of determining your strength in the market. In fact, Harvard Business Review goes as far as to say that...
